This is a very odd commercial that cracked me up. It seems this is a real company, but I'm not 100% sure on it.
Actually I just called and they are a real company - it turns out Rhett and Link made this commercial for them and these comedians have been specializing in cheezy commericals that have become internet sensations - you can visit their site to learn more about them and even watch a news piece on how this commercial has goten Red Furniture calls from around the world...
(http://rhettandlink.com/)
Enjoy-JG
